Career coaching is about ‘unlocking potential’ and enabling people to achieve their goals and aspirations.

It is a series of conversations, based on questions that:

• Challenge and inspire
• Energise and uplift
• Get people thinking and acting outside their comfort zone

Mixed in with these ‘conversations’ are self assessment questionnaires, personality questionnaires and creative visualisation exercises as alternative ways of getting people to think more broadly, deeply and openly about their present and their future.

The purpose of Career Coaching is to generate the momentum and energy needed for the client to take some action. So whether those aspirations hinge on:

• Being successful at interview
• Creating a CV that really works
• Identifying the people who are in the best position to help
• Planning a long term career change
• Researching other career options
• Starting to write a business plan

The real power behind career coaching lies in the questions asked and what each person decides to do in response to the answers they find.

Career coaching is most effective and empowering when the client and their coach can:

• Establish and maintain a professional relationship based on mutual respect, trust and confidence.


• Fully commit to the process of coaching and the work that it will entail.


• Build strong foundations, on which to maintain the change.